October 20, 2016 the Scientific and Research Institute of Intellectual Property of the NALS of Ukraine organized and held a seminar on the topic: “The Walt Disney Company as an example of a modern licensing system”.
Andryi Shabalin, the lecturer, is the lawyer, the researcher of the Scientific and Research Institute of Intellectual Property of the NALS of Ukraine, PhD, reviewed the history and development of the company; ways of development of new areas of the company; possibilities of cooperation between entrepreneurs and companies.
During the lecture A. Shabalin shared his experience of cooperation with The Walt Disney Company regarding the procedures of obtaining licenses for characters. The lecture was filled with examples of other companies activities and stories of the characters “Masha and the Bear,” “Smeshariki” “Fixiki” “Prostokvashino” etc. We thank you all who attended the seminar, as well as lecturer and organizers!
Seminar “The Walt Disney Company as an example of a modern licensing system”