The economic crisis and the low purchasing ability of the population push producers of distilled spirits of the unexpected experiments. If Ukrainians can no longer afford overseas rum and whiskey, is it possible to offer them something else besides vodka? It turned out to be quite realistic to go much further and bring to market new brands, very much reminiscent of the known world labels. At least one company did it.
 
 
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How Johnie Walker became Jack Talker